You log in. There’s a message from a friend/follower/followee. You click and suddenly, theres a barrage of demands to listen to their music in CAPS which you can clearly see has been copy and pasted to 100 of your friends and probably 100 of their friends and so on. Hmm… sounds a lot like spam mail/email/telemarketers/solicitors. All of which every one hates. Just as most panelists hate getting 40 flyers and mixtapes in a now completely digital age, most internet users hate being treated this way. Young artists can fall into this bad habit very easily. They believe they are being effective and efficient by blasting out a new ‘hit’ song/video/mixtape/blog entry to their entire twitter timeline…multiple times. “Yes we heard you! You suck! Stop bothering me,” you say (as the receiver/user). Agreed- It almost gets to the point where you will not give them a second chance because you feel harassed and the artist’s reputation is seriously hurt by the same people she thought she was amazing with her musical prowess.
None of this matters if you aren’t even informing your friends/allies that you have goals to achieve greatness. Music Biz Wiz Kids promote themselves or their team without needing to harass their potential fans/customers/clients/allies. They interact on a one on one basis with their fans customers clients and allies– this means conversataion (like I mentioned in 1). The art of ‘small talk’/conversation may be gone or never have existed in the first place, but nothing beats 1 on 1 or group conversations/discussions. New ideas are sparked when you open your mind and soul to connect with other creative people and deal with them like real people.